Company Description HJ Software Private Limited is a pioneer software company specializing in innovative, customized web-based applications for small and medium enterprises. The organization operates with a solid offshore development model, offering cutting-edge infrastructure and logistics to support diverse business requirements. With an excellent track record in web technologies, HJ Software has successfully delivered multiple projects on schedule and within budget. The company focuses on quality, reliability, and long-term client partnerships, creating an environment where team members can grow their expertise in modern digital solutions.
Location : Hyderabad, India
Experience: Minimum 4 years in digital marketing
Employment type :Full-time
Work mode: [On-site / hybrid]
About the roleWe are looking for a Digital Marketing Specialist to plan, run and measure marketing across our digital channels: search, social media, email and paid advertising. You will take campaigns from idea to results and keep improving them with data.
This is a hands-on,
all-round role for someone who is comfortable across channels, with solid SEO and social media skills and an interest in how brands appear in AI-generated answers.
Key responsibilitiesCampaigns and paid media
• Plan and run digital campaigns across search, social, email and display.
• Set up and manage paid search and paid social campaigns, including budgets, targeting and creative testing.
• Build and improve landing pages to raise conversion rates.
• Run email marketing: newsletters, automated journeys, segmentation and list health.
SEO and AI visibility
• Carry out keyword and topic research and optimize pages for on-page SEO.
• Work with developers on technical SEO issues such as crawling, indexing and page speed.
• Monitor how the brand appears in AI assistants and AI search results, and structure content so it can be found and cited.
• Build authority through partnerships, digital PR and quality backlinks.
Social