• Job Title: Salesforce Marketing Automation Architect – HubSpot & PardotLocation: India | Experience: 10 to 12 YearsJob SummaryWe are looking for a Senior Marketing Automation / CRM Architect with strong hands-on experience in HubSpot and Salesforce Pardot (Marketing Cloud Account Engagement). The candidate will design scalable marketing automation solutions, lead-to-revenue processes, CRM integrations, and future-state marketing architecture across Marketing, Sales and RevOps.Key ResponsibilitiesDesign and architect HubSpot and Pardot/Marketing Cloud Account Engagement solutions.
• Assess current marketing platforms, integrations and processes and define the future-state architecture.
• Design HubSpot–Salesforce integrations, data synchronization and field mapping.
• Architect lead lifecycle, lead scoring, segmentation, nurture journeys and campaign automation.
• Lead solution-design workshops and collaborate with Marketing, Sales, RevOps and Technology stakeholders.
• Perform integration/gap analysis and provide roadmaps and implementation recommendations.
• Establish marketing automation architecture, governance and best practices.
• Must-Have Skills10+ years overall IT/CRM experience.
• 10+ years hands-on Pardot / Marketing Cloud Account Engagement.
• 3+ years hands-on HubSpot architecture/implementation.
• Solid Salesforce Sales Cloud and CRM integration experience.
• Strong understanding of marketing automation, lead management, segmentation and nurture programs.
• Experience with APIs, data migration/integration and enterprise CRM architecture.
• Strong stakeholder management and consulting skills.
• PreferredSalesforce Pardot/Account Engagement certification.
• Salesforce Application/System Architect certification.
• HubSpot Marketing Hub certification