We are looking for a motivated and data-driven Performance Marketing Intern who has a basic understanding of digital advertising, especially Meta Ads (Facebook & Instagram).
The intern will work closely with the performance marketing team to support lead generation campaigns, campaign monitoring, optimization, reporting, and data analysis. This is a hands-on learning opportunity where you will gain practical experience in running and optimizing real advertising campaigns.
Key Responsibilities
• Assist in setting up and managing Meta Ads campaigns, especially Lead Generation campaigns.
• Monitor campaign performance on a daily basis and identify areas for improvement.
• Track important performance metrics such as:
• CPL (Cost Per Lead)
• CPC (Cost Per Click)
• CTR (Click-Through Rate)
• CPM (Cost Per 1,000 Impressions)
• Conversion Rate
• ROAS, where applicable
• Monitor campaign budgets and spending to ensure campaigns are running efficiently.
• Support the team in campaign optimization based on performance data.
• Identify campaigns, ad sets, audiences,
and creatives that are performing well or poorly.
• Help optimize campaigns to improve lead quality and reduce CPL.
• Monitor lead generation campaigns and help identify issues such as duplicate, irrelevant, or low-quality leads.
• Assist in analyzing audience, creative, placement, and campaign-level performance.
• Prepare daily/weekly performance reports and maintain campaign data in Excel/Google Sheets.
• Work closely with the marketing team to understand campaign objectives and business requirements.
Requirements
• Basic understanding of Digital Marketing and Performance Marketing.
• Basic knowledge of Meta Ads Manager / Facebook Ads Manager.
• Understanding of Lead Generation campaigns is preferred.
• Valuable understanding of basic marketing metrics such as CPL, CPC, CTR, CPM, Conversion Rate, and ROAS.
• Comfortable working with numbers and analyzing campaign data.
• Basic knowledge of Excel