Designation - Team Lead - Retention Marketing
Location: Gurugram
Experience: 2+ years
Department: Retention & CRM

About Lyxel&Flamingo;
Lyxel&Flamingo; is a leading digital agency specializing in performance marketing, retention marketing, and data-driven customer engagement strategies. We work with top brands to drive retention, maximize customer lifetime value, and build strong engagement strategies across digital channels.

Role Overview
We are looking for a Retention Marketing to grow our retention marketing practice. The ideal candidate is hands-on with retention tools like MoEngage, Clevertap, WebEngage, and has deep expertise in lifecycle marketing, customer segmentation, and first-party data strategies. The role requires a solid understanding of retention channels like WhatsApp, Email, Push Notifications, and App Personalization while ensuring seamless orchestration of customer journeys across touchpoints.

Key Responsibilities
Strategic Leadership & Execution
• Define and execute a best-in-class retention marketing strategy that improves customer engagement, loyalty,



and revenue growth for our clients.
• Lead end-to-end campaign planning, execution, and optimization across WhatsApp, Email, Push Notifications, and in-app personalization.
• Implement multi-channel automation workflows using platforms like MoEngage, Clevertap, and WebEngage to enhance customer experience and lifecycle marketing.
• Drive data-driven personalization to create hyper-relevant customer journeys and maximize engagement.

Client & Stakeholder Management
• Act as a strategic advisor to brands on retention marketing, CRM, and customer lifecycle strategies.
• Work closely with brand teams, product teams, and growth marketing leaders to align retention efforts with business objectives.
• Present performance reports, insights, and recommendations to clients, ensuring continuous optimization.

First-Party Data & Customer Insights
• Leverage first-party data and customer segmentation to enh

📌 Retention Marketing Executive (Gurugram)
🏢 Lyxel&Flamingo (L&F)
📍 Gurugram