Job Summary:

We are seeking a highly skilled and motivated Senior Manager for our Paid Search team to lead and drive our search engine marketing (SEM) and pay-per-click (PPC) advertising efforts. The Manager - Paid Search will play a crucial role in developing and executing paid search strategies to maximize ROI, increase website traffic, and generate high-quality leads. The ideal candidate should have a solid background in paid search advertising, exceptional leadership skills, and a data-driven approach. If you're a results-oriented professional with a passion for search engine marketing, we want to hear from you.

Key Responsibilities:

• Paid Search Strategy: Develop and implement comprehensive paid search strategies that align with overall marketing objectives and target audience. Identify and capitalize on growth opportunities while staying current with industry trends.
• Campaign Management: Oversee the creation, optimization, and management of paid search campaigns across platforms such as Google Ads, Bing Ads, and others. Set campaign objectives, budgets, and KPIs,



ensuring campaigns are on track to meet goals.
• Keyword Research and Optimization: Conduct in-depth keyword research to identify high-performing keywords relevant to the business and industry. Continuously optimize keyword targeting and bidding strategies.
• Ad Copy and Landing Pages: Collaborate with creative teams to develop compelling ad copy and landing pages that drive click through rates (CTR) and conversions. Implement A/B testing methodologies to optimize ad creative and landing pages.
• Budget Management: Monitor and manage advertising budgets to ensure efficient allocation and maximize ROI. Analyze campaign expenses and adjust budgets as needed.
• Performance Analysis: Regularly review and analyze paid search campaign performance using analytics tools. Provide actionable insights and recommendations to enhance campaign effectiveness.
• Team Leadership: Lead and mentor a team of paid

📌 Senior Manager (Mumbai)
🏢 Havas Media Network India
📍 Mumbai