About the Role:

We are looking for an experienced and result-oriented sales professional with a strong background in FMCG/Food & Beverage, Private Label Business Development, B2B Sales, and Institutional Sales.

The ideal candidate should have experience acquiring large accounts, developing private label business, launching new products, managing key clients, and driving high-volume sales.

Key Responsibilities:
• Private Label Business Development: Identify new customers and grow private label business.
• New Product Development (NPD): Coordinate product development and launches with private label customers.
• HoReCa & Institutional Sales: Develop business with hotels, restaurants, caterers, airports, hospitals, educational institutions, and corporate canteens.
• Key Account Management: Build and maintain relationships with key clients and large buyers.
• Commercial Negotiations: Negotiate pricing, contracts, and business terms.
• Order Execution: Coordinate with internal teams to ensure timely order processing and delivery.
• Customer Engagement: Manage client meetings,



product presentations, and sampling activities.
• Market Intelligence: Identify market opportunities, customer requirements, and competitor activities.
• Sales Targets & MIS: Drive revenue growth, achieve sales targets, and maintain sales reports.

Requirements:
• Minimum 5 years of relevant experience in FMCG/Food & Beverage, particularly in Private Label, B2B, or Institutional Sales.
• Solid experience in developing private label business and launching new products with large buyers.
• Hands-on experience in HoReCa and institutional sales.
• Proven ability to acquire new accounts, negotiate commercial terms, and close high-volume business.
• Excellent communication, negotiation, and relationship management skills.
• Ability to coordinate with R&D;, Marketing, Production, Packaging, Supply Chain, and Commercial teams.
• Proficiency in MS Excel and sales reporting.
• Willingness to travel extensiv

📌 Private Label (Ahmedabad)
🏢 Rasna International
📍 Ahmedabad