Marketing Manager

Experience
12+ years in B2B marketing

Location
Kolkata, New Delhi

ABOUT THE ROLE
We provide game development, art, co-development, and custom software services to studios, publishers and enterprises worldwide. We need a senior marketing leader who can turn marketing into a predictable, measurable pipeline engine for a long-cycle, high-ticket services business.
You will own the full marketing mandate: positioning, demand generation, content, SEO and AI-search visibility, paid media, ABM, events and marketing operations. You will be accountable for pipeline and revenue contribution, not just traffic and leads. This is a player-coach role: strategic enough to set direction with leadership, hands-on enough to audit, review and fix.
KEY RESPONSIBILITIES
1. Strategy, Positioning & Planning
Build the annual and quarterly marketing plan, budget and forecast, tied to revenue targets and ideal customer profiles (ICPs).
Define positioning, messaging and differentiation by service line (game dev, art, co-dev, QA, software) and by segment (studios, publishers,



enterprises).
Set quarterly OKRs with measurable key results, and run monthly reviews with leadership.
Own the marketing funnel model (MQL > SQL > Chance > Closed-won), with clear definitions agreed with Sales.
2. Demand Generation & Pipeline
Run a multi-channel inbound and outbound-support engine across organic, paid, email, events and partnerships.
Build and manage ABM programs: target account lists, tiering, personalised campaigns and sales-aligned plays.
Build lead scoring, nurture journeys and handoff SLAs with Sales to improve lead quality and speed-to-lead.
3. SEO & GEO (AI Search)
Lead organic strategy: keyword mapping by funnel stage, pillar-cluster architecture, technical health, on-page optimisation and content refresh cycles.
Run white-hat link building and digital PR, and manage Clutch, GoodFirms and DesignRush profiles and reviews.
Build visibility in AI Overviews, ChatGPT, Perplexit

📌 Marketing Manager (Kolkata)
🏢 Red Apple Technologies
📍 Kolkata