NPD Executive (New Product Development)
Brand: Maliao
Location: Netaji Subhash Place (NSP), Delhi (On-Site)
Working Days: 5 days (Monday to Friday)
Experience: 2–5 years in cosmetics / personal care NPD
Employment Type: Full-time
About Maliao
Maliao is a fast-growing colour cosmetics brand with a portfolio of 400+ SKUs across lips, eyes, face and nails. Our tagline, "Beauty that speaks you" reflects what we build: trend-led, affordable makeup that lets people express themselves. We sell through our own website and leading online marketplaces, and we work with a network of contract manufacturers to bring new products to market quickly.
Role Overview
We're looking for an NPD Executive to take products from idea to launch. You'll turn market trends and consumer insights into product briefs, work closely with our contract manufacturers on formulation, shades and packaging, and coordinate with internal teams so every launch reaches the market on time, on budget and to quality standards.
Key Responsibilities
Product Ideation & Research
• Track beauty trends,
competitor launches and consumer reviews to find recent product and shade opportunities
• Build product briefs covering concept, target consumer, claims, shade range, texture, finish, target cost and MRP
• Run benchmarking of competitor products (texture, payoff, wear time, pricing, packaging)
Development with Contract Manufacturers
• Share briefs with third-party manufacturers and manage the full sampling cycle through to final approval
• Evaluate samples for texture, colour payoff, stability, fragrance and wear, and give clear, documented feedback
• Finalise shade cards and ensure lab samples match approved standards
• Negotiate costing and MOQs, and identify and onboard new manufacturers and packaging vendors as needed
Packaging & Artwork
• Source and develop primary and secondary packaging (components, closures, cartons) in line with brand and cost targets
• Coordinate with the Creative team on packaging artwork
📌 New Product Development Executive (India)
🏢 Maliao
📍 India