Microsoft & Solutions Marketing
• Translate Microsoft capabilities across Azure, Data & AI, Microsoft Fabric, Copilot, Power Platform, Dynamics 365, Application Modernization, Security, and related services into buyer-centric propositions.
• Partner with Microsoft Alliance and Practice teams to leverage Microsoft ecosystem opportunities, joint GTM motions, co-sell, Marketplace, events, and field engagement.
• Develop differentiated messaging, solution positioning, sales narratives, case studies, campaigns, and go-to-market assets.
• Convert technical capabilities into clear business value propositions that resonate with US enterprise buyers.
Sales & Practice Partnership
• Act as a strategic marketing partner to US Sales and Practice leadership.
• Work closely with account leaders to identify pipeline gaps and create targeted campaigns to address them.
• Develop sales enablement assets including sales plays, account messaging, solution briefs, presentations, battlecards, and campaign kits.
• Establish a solid operating cadence across Marketing, Sales, Pre-Sales, Microsoft Alliance,
and Delivery teams.
• Support strategic pursuits and account-based initiatives with relevant market intelligence, messaging, and campaigns.
Campaign & Content Leadership
• Lead integrated campaigns across digital, email, events, webinars, thought leadership, partner marketing, and targeted account engagement.
• Develop compelling content around Microsoft, Cloud, Data & AI, and Digital Engineering solutions.
• Work with internal SMEs and technical leaders to convert complex technology concepts into customer-oriented content.
• Build reusable campaign frameworks and assets that can scale across the broader services portfolio.
Performance & Pipeline Management
• Establish clear KPIs and dashboards for marketing-sourced and marketing-influenced pipeline.
• Track campaign performance, conversion rates, engagement, opportunity creation, and pipeline contribution.
• Continuously optimize camp
📌 Head of Marketing (India)
🏢 Genzeon
📍 India