Job Title: Digital Marketing Strategist – Malayalam Speaking

? Location: Bangalore, Karnataka
? Experience: 1–3 Years
? Employment Type: Full-Time

Job Summary
Edvelup is seeking a highly motivated and results-oriented Digital Marketing Strategist to drive lead generation, student acquisition, and brand visibility across digital channels. The role requires strategic planning, campaign execution, performance optimization, and data-driven decision-making to support the organization's growth objectives. The ideal candidate should possess hands-on experience in performance marketing, digital campaign management, and lead generation within a fast-paced setting.

Key Responsibilities

• Develop and execute digital marketing campaigns across Google, Meta, YouTube, LinkedIn, and other relevant platforms.
• Generate and manage qualified leads to support student enrolment objectives.
• Optimize campaign performance, landing pages, and conversion funnels to maximize ROI.
• Implement SEO, SEM, email marketing, and remarketing strategies to improve visibility and lead acquisition.




• Monitor campaign metrics and prepare performance reports with actionable insights.
• Collaborate with content, design, and business development teams to achieve marketing goals.
• Conduct market and competitor research to identify growth opportunities.
• Manage tracking and analytics using tools such as Google Analytics and Google Tag Manager.

Requirements

• Bachelor's Degree in Marketing, Business Administration, or a related field.
• Minimum 1 year of experience in Digital Marketing, Performance Marketing, or Lead Generation.
• Proficiency in Google Ads, Meta Ads Manager, Google Analytics, SEO, and social media marketing.
• Strong analytical, communication, and problem-solving skills.
• Experience in the EdTech or Education sector will be an added advantage.

Edvelup is looking for a performance-driven professional who can contribute strategically to the organization's growth by delivering m

📌 Digital Marketing Strategist – Malayalam Speaking (Bengaluru)
🏢 Edvelup
📍 Bengaluru