Role: Manager - Media Planner
Location: Bangalore
Experience Required: 3 to 5 years of experience in Media Planning, Media Buying, or Integrated Marketing Communications.

Job Summary
We are looking for an experienced Manager – Media Planning to develop, implement, and optimize integrated media strategies across digital and traditional channels. The role requires expertise in audience planning, media buying, budget management, campaign performance analysis, and stakeholder management to ensure effective delivery of marketing objectives and maximum return on media investments.

Key Responsibilities
Media Strategy & Planning
• Develop comprehensive media plans aligned with client and business objectives.
• Recommend the optimal media mix across Digital, Television, Radio, Print, and Emerging Media.
• Conduct market, audience, and competitor analysis to support planning decisions.
• Create media strategies that maximize reach, engagement, and conversions.

Campaign Planning & Execution
• Build annual, quarterly, and campaign-specific media plans.




• Allocate media budgets effectively across channels and platforms.
• Coordinate with buying teams, publishers, media owners, and agencies for campaign execution.
• Ensure timely launch and smooth delivery of campaigns.

Performance Analysis & Optimization
• Monitor campaign KPIs and track media effectiveness.
• Analyze campaign performance and provide actionable recommendations.
• Conduct post-campaign evaluations and prepare performance reports.
• Optimize media investments to improve ROI and efficiency.

Client & Stakeholder Management
• Act as the primary point of contact for clients and internal stakeholders.
• Present media strategies, recommendations, and campaign performance reviews.
• Build robust relationships with media partners and vendors.
• Collaborate with creative, analytics, and account management teams.

Budget & Commercial Management
• Manage campaign budgets and media spends.
• Ensure media plans are delive

📌 Manager - Media Planner (Digital) (Bengaluru)
🏢 dentsu
📍 Bengaluru