Search Engine Optimization Specialist

Location : Surat ( Onsite only )

Experience
2–5 years

About Praella :
At Praella, our name reflects our philosophy: Pra meaning “come with,” and Ella meaning “the best.” Together, Praella stands for “come with the best.”
We are a Excellent Place to Work®-certified, Webby Award-winning Shopify Platinum partner agency, proud to partner with some of the world’s most respected e-commerce brands. We operate as an extension of our merchants’ teams, not as vendors, not just as partners, but as collaborators deeply invested in outcomes.
Our culture is merchant-first, results-driven, and people-centric. We believe in ownership, transparency, collaboration, and a “nothing is impossible” mindset. With a globally distributed, remote-first team headquartered in Chicago and teams across America, Europe, and India, we serve e-commerce merchants generating between $2M and $350M in annual revenue.
We are ambitious, and we expect the same from our leaders.
Website: https://praella.com

Role Overview :




We are looking for a detail-oriented On-Page SEO Specialist who can optimise website content and structure to improve organic search rankings, traffic, and conversion rates. The ideal candidate understands search intent, SEO best practices, and works closely with content, design, and development teams.
This role involves a mix of ongoing SEO retainer work as well as one-time high-impact projects, including redesigns and platform migrations.

? Key Responsibilities
? On-Page Optimization
• Perform on-page SEO audits and implement improvements
• Optimize meta titles, meta descriptions, H1–H6 tags
• Improve URL structures, internal linking, and anchor text
• Optimize images (alt tags, compression, lazy loading)
• Ensure proper use of schema markup (FAQ, Product, Article, Breadcrumbs)
• Maintain on-page SEO health across website pages

? Content Optimization
• Optimize existing content for target keywords & search intent
• Collaborate with content writer

📌 Search Engine Optimization Specialist (Surat)
🏢 praella - Shopify Platinum Partner
📍 Surat