Focus: Organic Content Strategy, Meta Ads, Google Ads & AI Automation

About Zoca

We’re an AI-first company looking for a Social Media Strategist who understands how to attract and engage US audiences for local salon and medspa businesses.

Your primary responsibility will be to develop organic content strategies across Reels, static posts, and carousels that make the right audience stop scrolling, engage, and visit our clients’ profiles. You should also understand how to turn that attention into inquiries and meaningful conversations with potential customers.

AI will be central to how you work. We expect you to actively use AI tools and AI agents to improve research, content planning, analysis, and execution. You’ll identify opportunities for automation while maintaining the quality, originality, and relevance of your work. You remain responsible for the accuracy and quality of everything delivered.

You’ll collaborate with designers, video editors, and a technical builder to turn repeatable parts of your strategy into AI-powered workflows.



You’ll also manage Meta Ads and Google Ads for clients who use paid advertising.

What You’ll Do

• Build tailored organic social media strategies based on each client’s services, brand, location, audience, and business goals.
• Research local audience segments, competitors, trends, and customer behavior to identify content opportunities relevant to US salon and medspa customers.
• Develop content calendars, Reel concepts and scripts, static post ideas, and carousel outlines with explicit hooks, messaging, and calls to action.
• Create briefs that give designers and video editors clear direction, and review their work for alignment with the strategy.
• Plan content that attracts relevant local audiences, builds trust, encourages profile visits, and creates opportunities for inquiries.
• Review content performance, test new ideas, and use findings to improve future content.
• Use AI tools and AI agents in your daily work to suppor

📌 Social Media Strategist — US Salons (Bengaluru)
🏢 Zoca
📍 Bengaluru