Company: Prius
Location: New Delhi
Experience:5-7 Years
Employment Type: Full-Time

About the Role
We are looking for a Performance Marketing Specialist who can plan, execute, optimize and scale paid digital campaigns for healthcare brands, hospitals, clinics, doctors and healthcare businesses.The ideal candidate should have solid hands-on experience with Google Ads, Bing Ads, TikTok Ads, GPT Ads, Meta Ads, lead generation, conversion optimization and performance analytics, with a clear understanding that the objective is not just generating leads but driving qualified leads, appointments and business growth.

Key Responsibilities
• Plan and execute performance marketing campaigns across Google Ads, Bing Ads, TikTok Ads, GPT Ads, Meta Ads and other relevant platforms.
• Manage campaigns for hospitals, clinics, doctors, healthcare brands and medical businesses across multiple cities/regions.
• Develop campaign strategies based on business objectives, target audience, geography, service line and budget.
• Perform keyword research, audience research,



competitor analysis and campaign planning.
• Create and manage Search, Display, Performance Max, YouTube and Meta lead-generation/conversion campaigns.
• Optimize campaigns for CPL, lead quality, conversion rate, appointment bookings and overall ROI/ROAS.
• Continuously monitor campaign performance and identify opportunities for scaling.
• Conduct A/B testing for creatives, ad copies, landing pages, audiences and campaign structures.
• Work closely with the creative, content, SEO and strategy teams to develop high-performing campaigns.
• Analyze lead quality and conversion data in coordination with the sales/client teams.
• Set up and monitor conversion tracking, GA4, Google Tag Manager, Meta Pixel/CAPI and other relevant tracking systems.
• Prepare weekly/monthly performance reports with actionable insights and recommendations.
• Manage campaign budgets efficiently and ensure effective allocation across campaigns, platfo

📌 Performance Marketing Specialist | New Delhi (Jaipur)
🏢 PRIUS BRAND & BUSINESS Partners
📍 Jaipur