Improvians is looking for a Marketing Executive to help grow our B2B engineering services business and strengthen our presence in global markets.
Key Responsibilities:
* Develop and execute marketing campaigns
* Create marketing content, presentations and sales collateral
* Generate leads and manage client outreach and follow-ups
* Manage LinkedIn and other digital marketing activities
* Conduct market and competitor research to support marketing and sales
* Support proposals and business development activities
* Maintain CRM and marketing records and track campaign performance
* Attend relevant events, meetings and networking opportunities
* Work closely with engineering and management teams on marketing initiatives
* Research new markets, industries and customer segments where our existing capabilities can be leveraged
* Explore opportunities for current services, products or software that Improvians could develop and commercialize
What We Are Looking For:
* Bachelor’s degree in Marketing, Business, Engineering or a related field
* 1–3 years of experience preferred
* Strong communication, research and presentation skills
* Good understanding of B2B marketing and lead generation
* Good business and analytical thinking
* Ability to work independently and take ownership
* Experience with CRM and digital marketing tools is a plus
* Engineering, technology or product development experience is an advantage