Position: Sr. Public Relations Executive – Consumer Tech
Reports To: Public Relations Manager – Consumer Tech
Location: New Delhi
Experience: 3–4 years

Role Summary

Sr. Public Relations Executive will be responsible for driving strategic communications, media relations, client servicing, and PR campaigns for consumer technology brands. The role requires strong sector knowledge, creative thinking, excellent media relationships, and the ability to independently manage client mandates while contributing to the growth and development of the team.

Key Responsibilities

• Develop a strong understanding of the client’s business, key stakeholders, competitors, industry landscape, and relevant PR best practices.
• Develop and execute communication strategies aligned with client objectives, business priorities, and sector trends.
• Proactively identify market, competitor, and media insights and translate them into actionable PR opportunities and recommendations.
• Ideate and execute innovative PR campaigns, activities, product launches, media engagements,



and other initiatives across the client portfolio.
• Build solid client relationships and proactively contribute ideas and strategic recommendations during client planning and brainstorming sessions.
• Independently manage day-to-day client servicing, account deliverables, timelines, and communication requirements.
• Plan and execute events end-to-end, including timelines, venue coordination, resource planning, checklists, event flow, and responsibility matrices.
• Build, maintain, and strengthen relationships with relevant national and regional media across consumer technology.
• Drive proactive media outreach, identify relevant storytelling opportunities, and independently manage media queries and responses.
• Develop high-quality communication materials, including press releases, media pitches, bylines, newsletters, speeches, scripts, and other PR content.
• Stay abreast of consumer technology trends, media conversati

📌 Senior Public Relation Executive (India)
🏢 Avian WE
📍 India