Job Description: Marketing Automation Specialist Position Marketing Automation Specialist within Performance Marketing Experience 8–15 Years
Location Chennai Role
Interested candidates please share your updated resume to
[email protected]
Summary
We are looking for a results-driven Performance Marketing & Marketing Automation Specialist to drive customer acquisition, lead nurturing, and customer engagement through automated marketing journeys. The ideal candidate should have hands-on experience in planning, executing, and optimizing omnichannel campaigns across WhatsApp, SMS, Email, RCS, App Push Notifications (APN), and IVR to improve lead conversion and customer lifecycle performance.
Key Responsibilities
Plan, execute, and optimize lead generation, lead nurturing, and customer engagement campaigns.
Design and manage automated customer journeys for onboarding, follow-ups, drop-offs, reactivation, and cross-sell campaigns.
Build and execute campaigns across multiple channels, including: o WhatsApp o SMS o Email o Rich Communication Services (RCS)
o App Push Notifications (APN) o IVR campaigns
Manage campaign execution using marketing automation platforms such as Netcore, MoEngage, CleverTap, WebEngage, or similar tools.
Segment customer audiences based on behavior, demographics, and lifecycle stages to improve campaign effectiveness.
Track campaign performance, analyze KPIs, and continuously optimize open rates, CTR, conversion rates, and lead quality.
Coordinate with Product, Technology, CRM, Analytics, and Business teams for campaign execution and data integration.
Monitor campaign delivery, troubleshoot issues, and ensure timely execution of all marketing communications.
Work closely with digital acquisition teams to improve lead conversion through personalized customer journeys.
Prepare regular MIS and performance reports with actionable insights and optimization recommendations.
Ensure compliance with data privacy regul
📌 Senior Marketing Automation Specialist (Chennai)
🏢 shriram finance
📍 Chennai