About Us:
What’s Up Wellness is transforming the health & wellness industry with our premium, easy-to-consume gummy supplements. Ranked #2 by Inc42 as India’s fastest-growing D2C brand, we are committed to delivering holistic wellness experiences. Join us in our mission to make wellness fun and accessible We are looking for a Senior Finance Executive / Assistant Manager with deep, hands-on e-commerce finance & accounting expertise to take complete ownership of our marketplace and D2C accounting, reconciliations, compliance and reporting.

Role Snapshot:
• Designation: Senior Finance Executive / Assistant Manager (based on experience)
• Experience: 4–5 years, strictly in e-commerce / D2C / marketplace finance & accounting
• Reports to: Head – Finance & Accounts

Roles & Responsibilities:
• Own end-to-end marketplace and D2C reconciliation across marketplaces, quick-commerce platforms, Shopify, payment gateways, and logistics partners, covering sales, payouts, fees, deductions, TCS/TDS, and COD settlements.




• Track and recover financial discrepancies including unsettled orders, short payments, chargebacks, returns, RTOs, refunds, damaged/lost inventory claims, and marketplace reimbursements.
• Manage channel-wise sales accounting and book closure, including revenue, returns, discounts, cancellations, credit notes, marketplace fees, marketing spends, accruals, provisions, and ledger scrutiny.
• Manage inventory reconciliation across warehouses, 3PLs, and marketplace fulfilment centres, including damaged, expired, in-transit inventory and COGS.
• Drive GST, TDS/TCS and statutory compliance by preparing reconciliations, supporting returns and filings, and ensuring correct treatment of e-commerce transactions across multiple GST registrations.
• Prepare MIS and management reports covering channel-wise P&L;, contribution margins, unit economics, receivable ageing, returns, cash flow, reconciliations, recoveries, and compliance status.
• Drive process improvements and automa

📌 Sr. Finance Executive (Gurugram)
🏢 What's Up Wellness
📍 Gurugram