Position Objective:
To assist with and support PETA India’s online marketing work including updating PETAIndia.com, creating content for social media, promoting posts, monitoring engagement and engaging with the public online.
Term of Employment:
Full time including occasional evening and weekend work and being on a rota system
Reports To:
Manager of Digital Marketing
Location:
Mumbai
Primary Responsibilities and Duties:
• Assist with managing PETA India’s pages on various social media platforms (Facebook, X, Threads, Instagram, YouTube, and LinkedIn)
• Monitor and reply to comments on social media with approved responses several times a day
• Moderate notifications from all social media platforms frequently, including post working hours and during weekend shifts on days it is requested
• Stay abreast of online marketing trends and strategies and suggest ideas to enhance performance
• Help create social media content, including producing short video clips, creative images, and Instagram reels
• Attend various events to film, photograph,



and produce content for social media
• Monitor and report performance metrics for social media campaigns using tools like Meta Business Suite, YouTube Studio, Sprout social and native platform analytics
• Coordinate with influencers, collaborators, and partner organisations as assigned to amplify campaign reach and engagement
• Assist in crisis communication and reputation management by flagging sensitive comments or posts and escalating them appropriately and in a timely manner
• Support paid social media campaigns, including audience targeting, ad creation, and performance tracking
• Assist with updating all forms of content on PETAIndia.com including blogs, features, videos and more using WordPress
• Maintain a content calendar and help ensure timely publishing of posts aligned with campaign goals and observances
• Use AI tools to create impactful graphics and videos, enhancing social media content with innovative, ethical, and br

📌 Digital Marketing Coordinator (Mumbai)
🏢 PETA India
📍 Mumbai