Job Title: Lead Visual Merchandiser
Location: Mumbai / Bangalore
Company: The Pant Project
Website: www.thepantproject.com

About the Company
The Pant Project is a fast-growing D2C menswear brand focused on delivering premium, custom-fit trousers with a seamless online and offline experience. With a strong emphasis on product innovation, fit, and customer experience, the brand is expanding its retail footprint and looking to build a distinctive in-store identity.

Role Overview
As the Lead Visual Merchandiser, you will be responsible for creating a compelling and consistent brand experience across all physical touchpoints. This role blends creative storytelling, retail strategy, and execution excellence to drive footfall, engagement, and conversion. You will play a key role in translating the brand’s identity into impactful in-store experiences, ensuring every retail space reflects premium positioning, modern aesthetics, and customer-centric design.

Key Responsibilities

• Visual Strategy & Brand Storytelling





Develop and execute a visual merchandising strategy aligned with brand identity and seasonal campaigns
Translate product stories into engaging retail displays that enhance customer experience
Maintain consistency across all stores, kiosks, and retail formats

2. Store Experience Design
Conceptualize and implement store layouts, window displays, and in-store visual zones
Optimize product placement and space utilization to maximize visibility and sales
Ensure stores reflect a premium, clean, and modern aesthetic (benchmarking brands like Zara)

3. Campaign & Seasonal Execution
Lead execution of recent collection launches, promotions, and seasonal campaigns
Collaborate with marketing and design teams to bring campaigns alive in physical spaces
Ensure timely rollout across all retail locations

4. Retail Performance Optimization
Analyze store performance metrics and customer behavior to refine VM strategies
Drive conversion through visual cues, product highlighting,

📌 Visual Merchandiser- Lead (Mumbai)
🏢 The Pant Project
📍 Mumbai