• In this key role, you’ll be developing recent insights from the digital estate using a range of digital analytics tools to drive increased engagement and improved customer experience
• You’ll be partnering with the Digital business, using data to drive effortless digital customer experiences
• This is an opportunity to act as a trusted adviser on any matters relating to digital data and help the bank deliver a best-in-class digital experience
• We're offering this role at vice president level
What you'll do
As a Digital Analyst, you’ll be defining and developing suitable metrics to ensure the digital business have a clear view of success. You’ll also be undertaking detailed analysis of digital data to generate business intelligence.
In Addition, You’ll Be
• Providing expert consultancy on strategies to reduce customer friction and improve funnel conversion rates across digital channels
• Using data to spot opportunities for optimisation campaigns and implementing using the appropriate programmes and tools
• Providing the business with support to help it deliver on its ambition of ultra-personalised customer experiences
• Providing formal training and informal coaching to support to stakeholders, with the aim of enabling self-service of analytical tools
The skills you'll need
We’ll look to you to bring hands on experience with digital analytic tools and platforms, along with significant relevant digital analytics experience, either agency or client side, with a proven track record of delivering improvements to digital customer experience through leveraging data and insights. You'll need at least twelve years of experience in digital analytics, leveraging tools such as Adobe Analytics, Customer Journey Analytics (CJA), Adobe Target, and Adobe Journey Optimizer (AJO) to generate actionable insights from digital channels that drive customer engagement and enhance digital experiences.
You'll act as a subject matter expert on digital an
📌 Digital Analyst, VP (Bengaluru)
🏢 NatWest Group
📍 Bengaluru
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