Digital Marketing Specialist

Experience: 2+ Years
Work Mode: Full-Time, Office-Based
Location: Chennai, Tamil Nadu

Roles:
We are looking for a performance-driven Digital Marketing Specialist to strengthen INOCYX’s digital presence through organic content, SEO, and integrated marketing campaigns.

Key responsibilities:

• Develop and execute organic social media strategies across Instagram, YouTube, LinkedIn, X, and other relevant platforms.
• Create engaging social media content, reels, scripts, captions, and campaign creatives.
• Identify trends, develop strong content hooks, and improve organic reach and engagement.
• Plan and execute SEO strategies, including keyword research, on-page, technical, and off-page SEO.
• Develop SEO-focused blog and website content strategies to improve organic visibility.
• Plan, execute, monitor, and optimize digital marketing campaigns across relevant platforms.
• Track campaign performance, website traffic, leads, engagement, and conversions.
• Analyze marketing data and provide actionable insights to improve campaign performance.




• Coordinate with creative, content, development, and other teams for campaign execution.
• Stay updated with digital marketing trends, platform changes, SEO updates, and emerging opportunities.

Required Skills:

• Solid experience in organic social media content creation and strategy.
• Good understanding of SEO and search engine optimization techniques.
• Hands-on experience in digital campaign management and performance tracking.
• Strong copywriting, content planning, and communication skills.
• Analytical mindset with the ability to interpret marketing data.
• Knowledge of tools such as Google Analytics, Google Search Console, Meta Business Suite, SEMrush/Ahrefs, and similar platforms is preferred.

Prefered
• Experience in FinTech, Crypto, Web3, Finance, or Technology is an advantage.
• Strong understanding of current social media trends and digital growth strategies.
• Ability to work independ

📌 Digital Marketing Specialist (Chennai)
🏢 INOCYX
📍 Chennai