Responsible for acquiring current customers, managing and growing existing customer relationships, and driving sales of banking products. The role involves achieving business targets through the cross-selling of products such as CASA, Fixed Deposits, Loans, Insurance, Investment Products, and Credit Cards. The BRM ensures high levels of customer satisfaction by understanding financial needs, providing suitable banking solutions, resolving customer queries, and maintaining long-term relationships. The role also includes generating leads through field visits and referrals, ensuring compliance with bank policies and regulatory guidelines, coordinating with internal teams for smooth service delivery, and contributing to the overall business growth and profitability of the branch.