Role Summary
Responsible for driving influencer-led marketing campaigns by identifying and managing the right creator partnerships, maximizing campaign performance, negotiating commercials, and delivering data-driven insights to support business growth.
Role & Responsibilities
• Identify, onboard, and manage influencers for performance-driven campaigns.
• Match the right influencers with brands to maximize campaign and storefront performance.
• Guide influencers on product integration, brand messaging, and content quality.
• Manage timelines, deliverables, expectations, and coordination with internal teams.
• Build and maintain long-term influencer partnerships.
• Negotiate commercials, contracts, and strategic partnerships with influencers.
• Track influencer and campaign performance against key metrics.
• Analyze campaign data and derive actionable insights.
• Conduct campaign post-mortems and prepare performance reports with recommendations.
• Develop business-driving and communication strategies for future campaigns.
• Provide creative inputs across campaigns and projects.
Ideal Candidate
• Prior experience in Influencer Marketing or Creator Partnerships.
• Robust experience in negotiating influencer rates and commercial terms.
• Excellent written and verbal communication skills.
• Strong planning, execution, and project management skills.
• Data-driven mindset with strong analytical abilities.
• Ability to build and maintain professional relationships remotely.
• Creative approach with strong brand and content understanding.