About the Role
We are looking for a agile and result-oriented Deputy Manager – Marketing to lead and execute integrated marketing campaigns across digital and offline channels.
The role will be responsible for planning, executing, optimizing and reporting on digital marketing campaigns across all relevant digital platforms, while also managing influencer collaborations and leading offline marketing initiatives across Pune, Mumbai and other key markets in India.
The ideal candidate should have strong hands-on experience in digital marketing, campaign management, influencer marketing, brand activations and offline marketing, with the ability to manage agencies, vendors, influencers and internal stakeholders.

Key Responsibilities
1. Digital Marketing & Campaign Management
• Plan, execute and manage digital marketing campaigns across platforms including Meta, Google, YouTube, LinkedIn and other relevant digital channels.
• Develop campaign strategies based on business objectives, target audiences and individual destinations/products.
• Manage campaign budgets, audience targeting,



creatives, placements and performance optimization.
• Monitor campaign performance and continuously optimize campaigns to improve reach, engagement, leads, conversions and ROI/ROAS.
• Coordinate with the creative and content teams to develop high-performing ad creatives, videos, reels, banners and other digital assets.
• Conduct A/B testing of creatives, audiences, messaging and campaign formats.
• Track campaign performance and prepare regular performance reports with actionable insights.
• Stay updated with changes in digital platforms, advertising formats, algorithms, trends and emerging marketing opportunities.

2. Influencer & Creator Marketing
• Identify and build relationships with relevant travel influencers, content creators, bloggers and social media personalities.
• Develop influencer campaigns aligned with brand, destination and product objectives.
• Negotiate commercial terms, d

📌 Deputy Manager Marketing (India)
🏢 Rayna Tours
📍 India