Copywriter – SuperBottoms

Location: Mumbai
Work Type: Full time
Brand: SuperBottoms

About the Role

SuperBottoms is looking for a copywriter who genuinely loves writing — someone who notices words, obsesses over the perfect hook, understands why one line converts better than another, and can make parents stop scrolling.

This is not a role limited to captions.

You will write across the entire customer journey — from the first ad someone sees to the WhatsApp message that brings them back to shop again.

We’re looking for someone who can combine creativity + consumer understanding + performance thinking.

What You'll Write

You’ll work on copy across:
- Performance Marketing: Meta ads, Google ads, static creatives, video hooks, UGC scripts, headlines and CTAs
- Retention Marketing: WhatsApp, email, SMS, push notifications and customer journeys
- Social Media: witty posts, topical content, reels, scripts, campaigns and everyday brand communication
- Website: banners, landing pages, product communication, collection pages and campaign pages
- Brand Campaigns: campaign ideas,



taglines, launch communication and storytelling
- Product Communication: turning product features into simple, compelling consumer benefits

What We're Looking For

You should be someone who:
- Is genuinely passionate about writing and advertising
- Has hands-on experience writing ad copies for performance marketing
- Understands retention communication such as WhatsApp, email, SMS or CRM
- Can write sharp, witty and culturally relevant social media copy
- Has written website and ecommerce copy
- Can write strong hooks, headlines, CTAs and short-form scripts
- Understands that copy has to sell without always sounding like it is selling
- Has an excellent command of English
- Has strong proofreading skills and exceptional attention to detail
- Is AI-savvy and comfortable using tools such as ChatGPT, Gemini, Claude or similar tools for research, ideation, variations, scripting and faster creative e

📌 Copywriter (Mumbai)
🏢 SuperBottoms
📍 Mumbai