Job Description

Position Title: Trade Marketing Manager

Function: Sales

Educational Qualification: MBA from a Premier Institute

Experience: 3 to 5 years, Prior experience in an ASM, Trade Marketing or GTM role )

Position Overview (Scope Of The Role & Outcomes)

The role is responsible for channel program management & extraction, GTM execution in the

region, Brand activation planning & co-ordination& execution, Managing trade spends &spend;

optimization, Competitive Intelligence gathering, Coordination with external vendor(s) for

implementation of plans.

Key Stakeholders

Internal : Product Managers, SDM Team, Commercial team, Replenishment team.

External : Key Accounts, Vendors, Aws, Retailers, Wholesalers, Channel Partners

Key Responsibilities

Channel Management

• Plan monthly activities and set targets by channel and by outlets. Co-ordinate programs to

improve extraction from these important customers.

• Manage and periodically review customer engagement programs for wholesalers and Key





Accounts to ensure effective business extraction and good relationship management with these

significant customers to ensure a steady growth in business.

• Manage Strategic Recruitment & Expansion of outlets into the channel programs. Reviewing

the Channel programs in a periodic manner and ensuring corrections to sharpen the programs.

Go to Market Strategies

• Execute Go to market strategy for Biscuits, Cakes, Rusks & Dairy and should also handle the

launch of new categories. Monitor brand level activities to ensure it meets targets. Design the

volume plans with the Demand Planning team & Brand Team and also plan the stock norms by

AW. Plan tasks for frontline in order to meet targets.

• To Partner with Brand Team on the Innovation / Restage Journey of Britannia Products.

Identify Market / Category Opportunities and Growth Drivers for the business. Bring in Sales

Insights on Planning & Developing In-Shop Visibility to Induce Trial & Preference for Britannia

📌 Trade Marketing Manager (India)
🏢 Britannia Industries
📍 India