Company Description
Ecliptic Insight Ventures is a forward-thinking group that delivers innovative solutions across diverse industries. The company empowers businesses through cutting-edge technology, strategic insights, and expert services designed to drive growth and operational excellence. With a strong focus on innovation, collaboration, and sustainability, Ecliptic Insight Ventures brings together skilled professionals and robust resources to solve complex challenges for clients. The team is dedicated to shaping the future of industries and helping organizations succeed in a rapidly changing business environment.
Roles
We are looking for a results-driven Digital Advertising Specialist to plan, execute, and optimize paid advertising campaigns across Meta and LinkedIn. The ideal candidate should have experience managing budgets, generating leads, improving campaign performance, and driving measurable marketing outcomes.
Responsibilities
• Develop and execute paid advertising strategies
• Set up and manage Meta (Instagram/Facebook) and LinkedIn campaigns
• Create audience targeting and retargeting campaigns
• Monitor campaign performance and optimize results
• Conduct A/B testing on creatives, messaging, and audiences
• Manage advertising budgets effectively
• Track key performance metrics and conversions
• Provide weekly campaign performance reports
• Recommend ongoing improvements based on data insights
Requirements
• Proven experience managing Meta and LinkedIn Ads
• Robust understanding of audience targeting and lead generation
• Experience with campaign optimization and performance analysis
• Ability to manage multiple campaigns simultaneously
• Familiarity with tracking tools, analytics, and reporting
• Strong communication and problem-solving skills
Preferred
• Experience with event marketing
• Experience with B2B advertising campaigns
• Knowledge of lead generation funnels and retargeting strategies
Success Metrics
• Campaign Reach & Engagement
• Lead