Designation of the Role: Content/Copywriter

Years of Experience: 8 – 10 years

Location: Kolkata / Guwahati

Work Model: Onsite

Job Description

ROLE SUMMARY:

We are looking for an experienced and versatile Content/Copywriter to lead the development of content and copy across IIMCIP’s marketing, branding and communication requirements.

The role will be responsible for translating IIMCIP’s programmes, initiatives, impact stories, partnerships and brand priorities into clear, compelling and audience-relevant communication across digital and offline platforms. The ideal candidate will be a solid wordsmith and storyteller who can move comfortably between a sharp headline or social media caption and long-form narratives, reports, website content and campaign messaging.

The role will work closely with designers, programme managers and internal stakeholders to understand communication requirements, develop content concepts and messaging, and ensure that the final output is aligned with IIMCIP’s brand voice and communication objectives.

Key Responsibilities





• Own and manage content and copy requirements across IIMCIP’s marketing, branding and communication activities.
• Work closely with programme managers and internal stakeholders to understand programme objectives, key messages, audiences and content requirements.
• Develop compelling copy and narratives for social media, websites, emailers, newsletters, brochures,flyers, presentations, reports, campaigns and other marketing collaterals.
• Develop brand messaging, campaign copy, headlines, taglines, captions, hooks and key communication points across initiatives.
• Write scripts and communication concepts for short-form videos, reels, interviews, campaigns and other multimedia content.
• Develop content for programme promotions, announcements, events, partnerships, achievements, startup stories and impact-led communication.
• Create and refine website content, including new pages, programme updates, announcements,

📌 Content/Copywriter (Kolkata)
🏢 IIM Calcutta Innovation Park
📍 Kolkata