Industustry Preference: Media & Technology

Key Responsibilities

Strategic Marketing & Business Growth

- Develop and execute integrated marketing strategies aligned with business objectives.
- Support business growth through lead generation and account-based marketing (ABM) initiatives.
- Identify market opportunities, growth areas, and competitive positioning strategies.

Lead Generation & Account Based Marketing

- Plan and execute multi-channel lead generation campaigns.
- Drive targeted ABM programs for key accounts and strategic prospects.
- Collaborate with sales teams to improve pipeline generation and conversion rates.

Analyst Relations & External Media

- Manage relationships with industry analysts, influencers, and media partners.
- Coordinate analyst briefings and support external brand visibility initiatives.
- Develop communication plans to enhance market perception and brand reputation.

Thought Leadership & Content Marketing

- Create and promote thought leadership content including whitepapers, case studies, articles, blogs, and executive presentations.
- Collaborate with business leaders and subject matter experts to develop compelling content.
- Drive content marketing initiatives to strengthen market positioning.

Event Management

- Plan and execute industry events, webinars, conferences, customer forums, and partner engagements.
- Manage end-to-end event strategy, budgeting, vendor coordination, and post-event analysis.





Deal Strategy & Large Deal Support

- Partner with sales and business leaders to support strategic and large deal pursuits.
- Develop customer-centric value propositions, marketing collateral, and competitive positioning.
- Assist in proposal development and client engagement strategies.

Market Intelligence & Competitive Research

- Monitor industry trends, competitor activities, customer insights, and emerging market opportunities.
- Generate actionable market intelligence reports for business leaders.
- Provide recommendations to support growth, product positioning, and go-to-market strategies.

Sales Operations & Performance Analytics

- Support sales enablement initiatives through data-driven insights and reporting.
- Track campaign effectiveness, lead conversion metrics, and ROI.
- Develop dashboards and reports to measure marketing performance and business impact.

Required Qualifications

- Bachelor's degree in Marketing, Business Administration, Communications, or related field.
- MBA preferred.
- 5- 9 years of experience in Strategic Marketing, Business Development, Account-Based Marketing, Analyst Relations, or related roles.
- Robust understanding of B2B marketing, sales operations, lead generation, and market intelligence.
- Excellent communication, stakeholder management, and presentation skills.
- Experience working with cross-functional teams and senior leadership.

📌 Business Marketing (Bengaluru)
🏢 Larsen and Toubro (L&T)
📍 Bengaluru