- Own quarterly planning, revenue targets, develop detailed campaign deployment plans for growth initiatives to enhance reactivation metrics
- Work closely with the creative, operations, analytics, business, and tech/engineering teams
- Understand the needs of different internal business units and consumer behaviour to formulate content and segmentation strategies.
- Conduct experiments on user segmentation personalization, with proper testing frameworks, and identifying wins for broader implementation
- Maintain healthy balance of growth with user experience for long-term growth
- Expertly navigate the technical aspects of the CRM platform and maintain solid relationships with platform support teams (SFMC)
- Conduct root cause analyses on platform and business issues whenever they arise
- Maintain a balance between rapid execution for growth and adherence to business compliance for partner schools
Skills Qualifications
- A bachelor's degree in either marketing, business,
or a related field. MBA is an advantage!
- 4-7 years of experience in the CRM function of a rapidly growing, digital-first business
- You have a bias for action and a desire to make an impact
- Proven experience in deploying marketing campaigns across channels such as Email, WhatsApp, and SMS
- Strong data and analytical skills, with proficiency in Excel and SQL
- Excellent communication abilities and stakeholder management skills
- Experience in global markets is beneficial
- A background in high-growth B2C products/services with consultative sales is advantageous
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.