Role: Marketing Executive | Digital Marketing & Lead Generation

Company: UNFYD / SmartConnect Technologies
Website: www.unfyd.com
Location: Thane
Job Type: Full-time
Experience: 03 Years
Working Hours: General Shift
Working Days: 5 days from office + Saturday from Home

About the Role

We are looking for a creative and motivated Marketing Executive to join our growing team.

The role involves developing and executing digital marketing campaigns, creating engaging content, generating leads and supporting marketing initiatives for IT Products and SaaS solutions.

You will work closely with cross-functional teams to develop content-led campaigns across email, social media, website and other digital channels.

Candidates from International BPOs are most welcome to apply, particularly those with experience in customer communication, lead generation, email campaigns, inside sales or digital engagement.

Freshers can also apply if you are genuinely interested in learning

Digital Campaigns, Lead Generation, IT Products and the SaaS business and are willing to build your career in this space.

Excellent communication skills are the first prerequisite for this role.

Key Objectives

- Develop and execute creative marketing strategies aligned with business objectives and brand positioning.
- Create compelling content for email campaigns, websites, social media, blogs and promotional assets.
- Support lead generation and digital marketing initiatives.
- Collaborate with Marketing, Design and Business teams to execute integrated campaigns.
- Identify target audiences and develop relevant communication strategies.
- Analyse campaign performance and optimise content to improve engagement and conversions.




- Ensure consistency in brand communication across digital and creative touchpoints.

Key Responsibilities

- Develop and execute content-driven digital marketing campaigns from ideation to execution and performance analysis.
- Create engaging copy, content concepts and calls-to-action for digital campaigns.
- Support email marketing campaigns, including scheduling, audience segmentation and performance tracking.
- Support lead generation activities for IT products and SaaS solutions.
- Create and coordinate engaging content for social media and other digital platforms.
- Research market trends, audience behaviour and competitor activities to support marketing initiatives.
- Work with design teams to create marketing and brand communication assets.
- Monitor campaign performance and provide recommendations for improvement.
- Maintain content calendars and ensure timely execution of campaigns.
- Support various digital marketing and brand-building initiatives.

Required Skills & Qualifications

- 03 years of experience in Digital Marketing, Content Creation, Marketing, Lead Generation, Customer Engagement or related areas.
- Candidates from International BPOs with relevant communication, customer engagement, lead generation or email campaign experience are encouraged to apply.




- Freshers with a genuine interest in Digital Marketing, Lead Generation, IT Products and SaaS Business can also apply.
- Excellent written and verbal communication skills.
- Strong copywriting, storytelling and editing skills.
- Understanding of digital marketing and social media platforms.
- Interest in learning lead generation and digital campaign management.
- Familiarity with tools such as Canva, Adobe Creative Suite, Mailchimp, HubSpot or similar platforms will be an advantage.
- Ability to understand basic campaign performance data.
- Creative thinking with good attention to detail.
- Ability to work independently as well as collaboratively with teams.

Who Can Apply?

Experienced Candidates: Candidates with 03 years of relevant experience can apply.

International BPO Candidates: Candidates from International BPOs with strong communication skills and experience in customer interaction, lead generation, email campaigns or digital engagement are most welcome.

Freshers: If you are genuinely interested in learning Digital Campaigns, Lead Generation, IT Products and SaaS Business, and are keen to build a career in this field, you are welcome to apply. The salary for Fresher starts @ 2LPA for the first year.

Excellent communication skills are the first prerequisite.

Work Details

Location: Thane
Work Mode: 5 days from office + Saturday from Home
Shift: General Shift
Employment Type: Full time
Experience: 03 Years

How to Apply

Interested candidates can share their updated profile at:

[email protected]

Please mention Marketing Executive” in the subject line of your email.

📌 Marketing Executive (Thane)
🏢 SmartConnect Technologies
📍 Thane