- The Area Manager Expansion is a hunter role at the heart of Lead Group's Fluento growth engine
- You will be the primary revenue driver for new premium school acquisition within your territory, building and scaling both direct school relationships and distributor-routed channel partnerships
- You will act as a strategic advisor to school principals and management committees, positioning Fluento's English-learning system as a transformational investment not a commodity product
- Success in this role requires the ability to open doors in premium institutions (where relationships and credibility matter), run disciplined multi-stakeholder sales cycles, and build a distributor network that multiplies your reach

ROLES RESPONSIBILITIES:

Premium School Acquisition (Primary 60% of effort): Identify, prospect, and close new contracts with premium schools (annual fee 25,000); target 6-7 current school sign-ups per quarter through consultative, outcome-led conversations with principals, trustees, and academic heads.

Distributor Channel Alignment (Secondary 25% of effort): Onboard, and grow distributor partners across the territory; ensure 70% of registered distributors generate at least one order per quarter; drive 25% YoY distributor revenue growth.

Pipeline Generation Lead Management: Maintain a live pipeline of 2.5 monthly quota; generate 3050 qualified leads per month from channel partners, referrals, and direct outreach; log all activities in CRM within 24 hours.

Consultative Needs Diagnosis: Run structured discovery meetings to uncover each school's English-learning gaps, outcome objectives, and budget cycle; tailor Fluento's value proposition to each institution's specific context.

Relationship Retention Management: Ensure Year-1 schools transition into Year-2 renewals at 85% rate through proactive engagement, usage reviews, and outcome showcasing.

Market Intelligence Reporting:



Provide weekly pipeline and territory health reports; flag competitive activity and pricing pressure; share school-level feedback to inform product and pricing strategy.

Location Travel

Base location: Designated city in assigned multi-city territory

Travel: 80% field travel (45 days per week); inter-city travel as required for distributor and school coverage

Coverage: 36 cities per territory depending on density and market maturity

EXPERIENCE

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Educational Professional Experience:

Minimum experience: 36 years in B2B field sales with a quota-carrying role

Education: Bachelor's degree (any discipline); MBA preferred but not mandatory

Language: Fluency in English + local language(s) of assigned territory (mandatory for school conversations)

Technical: Proficiency in CRM tools (Salesforce, Zoho, or HubSpot); working knowledge of MS Excel for pipeline tracking; ability to build and deliver slide-based presentations (PowerPoint / Google Slides)

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Must Have Criteries:

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Consultative Selling Experience: Demonstrated track record of running needs-diagnosis-led sales conversations (not feature-pitch selling); ability to coach a school principal through problem articulation and ROI framing.

Established Relationships with Premium Schools: Active, referenceable relationships with school decision-makers (principals, trustees, management committees) at institutions with annual programme fees of 25,000 or above.

Distributor-Routed Business Experience: Proven experience building and managing distributor or channel partner networks; must be able to describe distributor onboarding, activation,



and revenue management processes from personal experience.

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B2B Field Sales Experience: Minimum 3 years of end-to-end B2B field sales experience, preferably in EdTech, publishing, curriculum, or related education-adjacent sectors; track record of independently closing mid-size contracts.

COMPETENCIES REQUIRED

Desired Skills:

Experience selling English-language, literacy, or supplementary curriculum products to K12 institutions

Knowledge of CBSE / ICSE / State Board school procurement and approval processes

Prior experience managing a multi-city territory independently (without daily managerial oversight)

Experience with schools transitioning from traditional text-book models to tech-integrated curriculum

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Personality Behavioural Competencies

Hunter mindset with patience: Comfortable with long consultative cycles (3045 days) while maintaining full pipeline discipline

Challenger communicator: Able to reframe school concerns, handle objections without discounting, and anchor conversations on outcomes

Organised self-starter: Plans weekly school visit schedules independently; prioritises high-potential accounts without prompting

Relationship equity builder: Earns genuine trust from school stakeholders not just transactional rapport

Data-driven reporter: Updates CRM daily; pulls pipeline data to self-manage against quota

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Leadership Competencies

Ability to coach and support distributor partners through sales conversations

Capacity to mentor junior sales staff once team expands

Strategic thinking on territory market mapping prioritises effort by revenue potential

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Area Manager Fluento (Vellore)
🏢 Lead School
📍 Vellore