SOCIAL MEDIA INFLUENCER / CONTENT CREATOR

Job Responsibilities

1. Product Photography & Videography

- Take high-quality photos and videos of optical products, frames, lenses and current arrivals.
- Create attractive product-focused content for Instagram, Facebook, WhatsApp and other social media platforms.
- Participate in photoshoots and short-form video/Reel creation.

2. Product Explanation & Presentation

- Understand the features, benefits, pricing and offers of our products.
- Clearly explain products in Reels, videos, stories and other promotional content.
- Present products confidently and professionally on camera.

3. Social Media Management

- Upload and publish photos, videos, Reels and Stories regularly.
- Prepare captions, hashtags and promotional content.
- Schedule posts according to the company’s social media calendar.
- Maintain consistent and professional brand communication.

4. Customer Engagement

- Respond to customer enquiries and messages received through Instagram, Facebook and WhatsApp.
- Provide basic information about products, offers, eye testing and store services.
- Follow up with interested customers and convert enquiries into store visits.

5. Calls & Meetings

- Schedule customer calls, appointments and meetings.
- Coordinate with the sales/store team for customer follow-ups.
- Maintain proper records of enquiries, appointments and follow-ups.





6. WhatsApp Communication

- Handle WhatsApp customer replies professionally.
- Share product details, offers, photos, videos and location information with customers.
- Respond quickly to customer enquiries and forward important leads to the concerned team.

7. Content & Marketing Support

- Identify trending social-media formats, Reels, sounds and content ideas relevant to the optical industry.
- Suggest new promotional campaigns and customer engagement ideas.
- Support influencer collaborations, product launches, offers and special campaigns.

Key Skills Required

- Good communication and presentation skills.
- Comfortable appearing in photos and videos.
- Knowledge of Instagram, Facebook, WhatsApp and Reels.
- Basic photography and video-shooting skills.
- Creative thinking and knowledge of current social-media trends.
- Good Telugu and English communication skills.
- Customer-friendly attitude.
- Ability to meet daily and monthly content targets.

Key Performance Areas

- Daily/weekly content creation.
- Number and quality of Reels, posts and Stories.
- Customer enquiries generated through social media.
- Follow-up and appointment conversions.
- Response time to WhatsApp/social-media enquiries.
- Growth in reach, engagement, followers and store visits.

📌 Social Media Influencer (Hyderabad)
🏢 Mr.opticals
📍 Hyderabad