JOB DESCRIPTION – BUSINESS DEVELOPMENT EXECUTIVE (BDE)Department: Sales & Business Development

Industry: Banking & Financial Services

Job Type: Full-Time | Field-Based

Experience: Fresher or 0–2 Years

Job OverviewWe are looking for energetic, confident, and target-oriented Business Development Executives (BDEs) to drive customer acquisition and business growth. The role involves field visits, market development, lead generation, customer meetings, and selling suitable loan products based on customers' financial requirements.

- Key ResponsibilitiesVisit local markets, shops, businesses, and assigned areas to identify potential customers and generate new business leads.
- Approach prospective customers and introduce the company's various loan products according to their financial requirements.
- Make outbound calls to potential customers, explain relevant loan products, and take appointments for customer meetings.
- Visit customers at their scheduled appointments and understand their financial needs and requirements.
- Explain the features, benefits, eligibility criteria, basic terms, documentation requirements, and loan process clearly to customers.
- Recommend the most suitable loan product and financial solution based on the customer's requirements and eligibility.
- Generate, follow up, and convert leads into successful loan applications.
- Build and maintain strong relationships with customers to develop new business and generate referrals.
- Collect the required customer documents and complete the digital documentation process accurately.
- Maintain regular follow-ups with customers throughout the loan application and processing journey.
- Coordinate with the internal operations team to ensure smooth processing of customer loan applications.
- Achieve assigned lead generation, customer acquisition,



and loan sales targets within the given timelines.
- Maintain accurate records of leads, customer interactions, appointments, visits, applications, and sales through the company's CRM/MIS.
- Conduct regular market visits and identify new opportunities for business development.
- Represent the company professionally while interacting with customers, shop owners, businesses, and other market contacts.
- Perform other sales and business development activities as assigned by the Reporting Manager.
- Candidate RequirementsQualification: 10th / 12th / Graduate; graduates preferred.
- Experience: Freshers and candidates with 0–2 years of experience in sales, banking, financial services, or field sales can apply.
- Good communication and interpersonal skills.
- Robust convincing, negotiation, and customer-handling skills.
- Willingness to work in a field-based sales role and travel within the assigned territory.
- Two-wheeler is mandatory for this position.
- Valid driving licence is mandatory.
- Basic knowledge of computers and smartphones.
- Ability to understand customer requirements and explain financial products clearly.
- Positive attitude, willingness to learn, and strong work ethic.
- Self-motivated and target-oriented approach.

Key SkillsBusiness Development | Field Sales | Loan Sales | Lead Generation | Customer Acquisition | Market Visits | Telecalling | Appointment Setting | Customer Relationship Management | Financial Product Sales | Digital Documentation | Customer Follow-up | Target Achievement

Performance ExpectationsThe selected candidate will be responsible for achieving assigned lead generation, customer acquisition, and loan sales targets, while maintaining proper customer service, accurate documentation, and professional conduct throughout the customer journey.

📌 Business Development Executive (BDE) (Kolkata)
🏢 Digi - Loans
📍 Kolkata