Google Ads Specialist
Company: Home Ideas Technologies Private Limited
Location: Coimbatore, Tamil Nadu
Job Type: Full-time
Work Mode: Work from Office
Experience: 1–3 years
Salary: As per industry standards, based on experience, skills, and performance
Job Summary
Home Ideas Technologies Private Limited is looking for a Google Ads Specialist with 1–3 years of hands-on experience in managing, optimizing, and scaling paid advertising campaigns.
The ideal candidate should have solid expertise in Google Search Ads, Performance Max, Display Ads, Remarketing, keyword research, conversion tracking, and campaign optimization. The candidate should be capable of independently managing campaigns and using performance data to improve lead generation, conversions, and ROI.
Key Responsibilities
• Plan, launch, manage, and optimize Google Ads campaigns.
• Manage Search, Display, Performance Max, and Remarketing campaigns.
• Conduct keyword research, competitor analysis, and search-term analysis.
• Create, test, and optimize effective ad copies.
• Monitor key performance metrics including CTR,



CPC, CPA, ROAS, conversions, and Quality Score.
• Optimize campaigns to improve lead quality, conversions, and return on investment.
• Manage campaign budgets, bids, keywords, audiences, locations, and targeting.
• Identify and implement negative keywords and search-term optimizations.
• Set up and monitor conversion tracking using Google Ads, GA4, and Google Tag Manager (GTM).
• Analyze campaign performance and provide actionable recommendations.
• Prepare regular campaign performance reports and insights.
• Identify opportunities for campaign scaling and performance improvement.
• Work closely with the SEO, content, design, and marketing teams to align paid advertising activities with business objectives.

Requirements
• 1–3 years of hands-on experience in Google Ads / PPC / Paid Search.
• Strong knowledge of Google Search and Performance Max campaigns.
• Experience managing lead-generati

📌 GOOGLE ADS SPECIALIST (Coimbatore)
🏢 Home Ideas Technologies Private
📍 Coimbatore