Job Description – Digital M@rketing Manager- Travel PPC

Company: Assistara Global Service Ltd.
Location: Sector 136, Noida
Experience: Minimum 1 Years
Process: International Travel – US Market
Employment Type: Full time

Job Summary

Assistara Global Service Ltd. is seeking an experienced PPC Specialist with strong expertise in lead generation through Pay-Per-Click (PPC) campaigns for the US International Travel market. The candidate will be responsible for planning, executing, optimizing, and managing PPC campaigns to generate high-quality travel leads and maximize campaign performance and ROI.

Key Responsibilities

• Plan, create, launch, and manage PPC campaigns targeting the US International Travel market.
• Develop effective paid search strategies to generate high-quality and relevant travel leads.
• Manage campaigns across platforms such as Google Ads, Bing Ads, and other relevant paid advertising platforms.
• Conduct keyword research, competitor analysis, audience targeting, and search-term analysis.
• Create and optimize ad copies, landing pages,



and campaign structures to improve lead generation.
• Monitor key campaign metrics including CPC, CTR, CPL, conversion rate, lead quality, and ROI.
• Continuously optimize bids, keywords, budgets, ad groups, and targeting to improve campaign performance.
• Identify negative keywords and eliminate irrelevant traffic to improve lead quality.
• Track and analyze campaign performance and prepare regular performance reports.
• Work closely with the sales and travel operations teams to ensure generated leads meet business requirements.
• Analyze lead quality and conversion data to improve PPC strategies and campaign effectiveness.
• Manage PPC budgets efficiently while maintaining desired CPL and ROI.
• Stay updated with changes in paid advertising platforms, search trends, and digital marketing practices.
• Develop strategies to increase lead volume, lead quality, and conversion opportunities from paid campaigns.

Requ

📌 Digital M@rketing Manager- Travel PPC (Noida)
🏢 Assistara
📍 Noida