Head – D2C & Digital Business
Company: Sharas Venture Private Limited – Graciss Menstrual Care
Location: Coimbatore, Tamil Nadu
Experience: 5–10+ years in D2C / E-commerce / FMCG / Consumer Brands
Employment Type: Full-time

About Graciss
Graciss Menstrual Care, a brand of Sharas Venture Private Limited, is a growing Indian menstrual hygiene brand focused on plant-based and innovative menstrual care products.
We are expanding our D2C and digital business across our own website, marketplaces and digital channels and are looking for an experienced Head – D2C & Digital Business who can take end-to-end ownership of this business vertical.

Role Overview
We are looking for a commercially driven D2C leader who can build, scale and own the online business, rather than only manage social media or digital advertising.
The person will be responsible for developing the D2C strategy, driving online revenue, managing customer acquisition and retention, improving conversion and profitability, and building the right D2C team.
You will own the complete journey:




Digital Marketing → Traffic → Conversion → Order → Customer Experience → Repeat Purchase → Subscription → Revenue & Profitability

Key Responsibilities1. D2C Business Strategy & P&L;
• Develop and execute the overall D2C growth strategy for Graciss.
• Own D2C revenue, growth and profitability targets.
• Prepare monthly and quarterly D2C business plans.
• Identify current opportunities for customer acquisition and revenue growth.
• Build scalable processes for the D2C business.
• Track and improve contribution margins, CAC, LTV and overall profitability.

2. Website & E-commerce
• Own and grow Graciss.in as the primary D2C channel.
• Improve website conversion rate, customer journey and checkout experience.
• Develop offers, bundles, subscriptions and promotional strategies.
• Improve Average Order Value (AOV).
• Analyse website traffic, conversion and customer behaviour.
• Work with technology teams/agencies to continuously impro

📌 Head-C & DIGITAL MARKETING (India)
🏢 Graciss Menstrual Care - Sharas Group
📍 India