Introduction
At IBM, we believe technology shapes the world. We’re a catalyst for that innovation. We’re driving change that improves businesses, society, and the human experience. Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story. We shape IBM’s brand, capture attention in the market, and share our perspective with clients, partners, the media, and fellow IBMers. On our team, you’ll work with bright, team-oriented minds who bring passion and creativity to everything they do. You’ll be part of a culture built on openness, trust, and teamwork. Where your ideas matter and your growth is supported. Join us, and help bring innovation to life.
Your Role And Responsibilities
As a Demand Generation Qualified, you will execute omnichannel marketing journeys aligned to personas and focus products, driving pipeline objectives across all routes. You will collaborate with various teams to achieve campaign outcomes, leveraging your experience working with digital journeys and outbound account activation to deliver results.
Your Primary Responsibilities Will Include
• Marketing Execution: Deliver target outcomes for focus products/personas through digital journeys and outbound account activation, working with sales and partners to achieve pipeline objectives.
• Campaign Collaboration: Collaborate with Paid media, Web, Innovation Studio, Email/Automation, and Social teams to achieve campaign outcomes and optimize channel mix.
• Demand Planning: Support key events to build a full demand plan and follow-up strategy that boosts conversion, accelerating velocity through programmatic nurture programs.
• Lead Management: Co-own the lead pass engine with Digital Sales, collaborating to pass leads to skilled, high-converting partners to improve yield.
• Marketing Expertise: Act as a Marketing Subject Matter Expert for the aligned brand, providing enablement to partners on brand marketing strategy and campaign best practices.
Preferred Edu
📌 Apac Field Marketer Bengaluru
🏢 IBM
📍 Bengaluru