What You’ll Do
● Own and execute NestAway's social media strategy and content calendar across
Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms.
● Develop social-first content ideas around renting, sharing rooms, roommates, moving
cities, first-job experiences, rental problems, and urban living.
● Conceptualise and execute Reels, carousels, memes, stories, static posts,
short-form videos, and campaigns.
● Stay on top of trending formats, memes, sounds, conversations, and cultural moments
and identify opportunities for NestAway to participate organically.
● Build content that is relatable, entertaining, informative, and shareable, especially for
students, young professionals, and people moving to recent cities.
● Work closely with the creative, performance, and business teams to develop integrated
campaigns.
● Manage NestAway's social channels, including comments, DMs, and audience
conversations.
● Develop and manage creator/influencer collaborations to increase reach and brand
awareness.




● Track competitors and identify content prospects within the real estate, rental, PG,
coliving, and lifestyle space.
● Monitor social media performance and provide regular insights and recommendations.
● Use analytics to understand what content works and continuously improve the content
strategy.
● Support product launches, city launches, offers, campaigns, and other marketing
initiatives through social media.

● Maintain consistency in NestAway's brand voice, messaging, and visual identity
across platforms.
What We’re Looking For
● 3–4+ years of hands-on experience in social media marketing/management.
● Experience managing social media for a consumer-facing brand; experience in real
estate, rental, hospitality, travel, lifestyle, fintech, D2C, or similar categories is a plus.
● Robust understanding of Instagram and short-form video content, especially Reels.
● A strong understanding of social media trends, memes, internet culture, and
Gen-Z/young professional

📌 Social Media Sr Executive Bengaluru
🏢 Nestaway
📍 Bengaluru