Job Description

SCOPE OF RESPONSIBILITIES

Marketing Strategy Development:
Develop and implement marketing strategies for artists, album releases, tours, and other label projects to maximize brand visibility and drive audience engagement.

Campaign Leadership:
Lead and oversee multi-channel marketing campaigns, including social media, digital advertising, PR, influencer marketing, and experiential marketing to create impactful and cohesive campaigns that resonate with target audiences.

Team Management:
Build, lead, and mentor a team of marketing professionals, providing direction, support, and career development prospects to achieve department goals and drive performance.

Collaboration & Coordination:
Work closely with A&R;, artist management, creative, and digital teams to ensure marketing strategies are aligned with artists’ visions and label objectives.



Coordinate cross-functional efforts to launch and promote recent projects effectively.

Budget Management:
Manage the marketing budget, allocating resources efficiently to maximize ROI and achieve business objectives while monitoring campaign performance and adjusting strategies as needed.

Brand Partnerships & Sponsorships:
Identify and develop strategic partnerships with brands, sponsors, and media outlets to expand marketing opportunities and enhance the visibility of our artists and projects.

Data & Analytics:
Analyze campaign performance, consumer insights, and market trends to measure success, optimize strategies, and ensure that marketing efforts align with overall business goals.

📌 Creative Marketing Specialist Chennai (India)
🏢 Believe
📍 India