RESPONSIBILITIES - WITH OUR CONSUMER AT THE HEART YOUR KEY FOCUS WILL BE
• Develop channel strategy and lead the execution for your respective region and ensuring its execution.
• Align and support LHA commercial teams on channel strategy and operating plan. Set activity wise KPI’s and share learnings with all stakeholders.
• Drive performance via channel segmentation, outlet prioritization, brand outlet mapping and investment choices.
• Manage A&P; budget for the region planning activations and promotions driving equity, brand awareness and recruitments.
• Responsible for working closely with key customers to provide category and shopper insights to drive performance.
• Build Joined up business plan with top customers and national chains
• Manage and evaluate trade promotion levels to achieve maximum returns.
• Actively support effective matrix working across customer marketing and regional sales teams
• Responsible for ensuring alignment across the Sales and Marketing organizations on regional sales team asks and marketing initiatives,



including coordination with Customer Marketing and budget management.

SKILLS - THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY
• Experience in multiple specialty areas: planning & execution of activations, leveraging recent/emerging channels for recruitments, promotions, events, agency management etc.
• Commercial or trade marketing experience preferably with a Beverages/ FMCG / alco- beverage industry. Drinks and Lifestyle Category experience is an advantage.
• Great commercial acumen and the ability to translate great brand strategies into a tangible commercial advantage with a robust understanding of promotional activity and through-the-line activation.
• Ability to interpret marketing vision and drive value adding insights to increase market share or drive volumes.
• Robust analytical & financial skills and budget management experience
• Excellent presentation skills with robust interpersonal leadership and team management s

📌 Trade Marketing Manager Gurugram
🏢 Bacardi
📍 Gurugram