Job Title: Digital Marketing Executive
Department: Marketing
Experience: 1–3 Years
Employment Type: Full time
Industry: B2B Industrial E-commerce

About the RoleWe are looking for a motivated and result-oriented Digital Marketing Executive to manage and execute digital marketing activities for our B2B industrial e-commerce platform.
The candidate will be responsible for increasing website visibility, generating qualified B2B leads, improving organic traffic, managing paid campaigns, and supporting the overall online growth of the business.
Key Responsibilities• Develop and execute digital marketing strategies to increase website traffic, enquiries, and qualified B2B leads.
• Manage SEO activities, including keyword research, on-page SEO, technical SEO, link building, and content optimization.
• Conduct keyword research focused on industrial products, manufacturers, suppliers, buyers, and B2B searches.
• Manage and optimize Google Ads/PPC campaigns to generate relevant business enquiries.
• Monitor campaign performance, budgets, conversions, CPC, CTR, and ROI.




• Create and manage content for the website, including product descriptions, blogs, landing pages, industry-related content, and promotional content.
• Manage social media platforms such as LinkedIn, Facebook, Instagram, and YouTube.
• Develop content and campaigns specifically targeted at industrial buyers, procurement teams, manufacturers, distributors, and business owners.
• Improve product and category page visibility through SEO and content optimization.
• Monitor website performance using Google Analytics, Google Search Console, and other digital marketing tools.
• Track and analyze website traffic, lead generation, keyword rankings, campaign performance, and conversion rates.
• Prepare weekly/monthly digital marketing performance reports.
• Identify recent digital marketing prospects based on market trends, competitor activities, and customer search behaviour.
• Coordinate with the sales, product, conte

📌 Digital Marketing Executive Chennai
🏢 Vistar B2b Manufacturing
📍 Chennai