Social Media & Content Strategist

HeyLearn AI | Kozhikode, Kerala | Full-time | In office

About HeyLearn AI

HeyLearn AI is an AI-focused education and training institute based in Kozhikode, Kerala. We are building practical, industry-oriented learning programs for students, graduates and working specialists who want to understand AI and apply it to real-world problems.

About the Role

This is a hands-on role for someone who understands both social media strategy and content creation.

You will be responsible for developing and executing HeyLearn AI’s social media and content strategy across platforms such as Instagram, LinkedIn and other relevant channels.

The ideal candidate should be able to think strategically, identify what content will work, create or coordinate high-quality content, understand current trends and use performance data to continuously improve our digital presence.

You will work closely with the marketing, design, video and academic teams to promote HeyLearn AI’s courses, events, workshops, projects and brand initiatives.

What You’ll Do





Social Media Strategy
Develop and execute a transparent social media strategy aligned with HeyLearn AI’s brand and business goals.
Build and maintain a monthly/weekly content calendar across relevant platforms.
Identify the right content formats, topics, trends and posting strategies for our target audience.
Develop strategies to increase reach, engagement, followers, leads and brand awareness.
Understand different audiences including students, graduates, professionals and businesses and create
content accordingly.
Continuously experiment with new content formats and strategies based on platform trends and
performance.

Content Planning & Creation
Develop content ideas for Reels, short-form videos, carousels, static posts, stories, LinkedIn posts,
educational content and campaigns.
Write strong hooks, captions, scripts, headlines and calls-to-action.
Create content that makes complex AI topics

📌 Social Media Kozhikode
🏢 HeyLearn AI
📍 Kozhikode