About the Role
We are seeking a Senior Content Writer & Communications Specialist who can anchor public communication in the written word, turning complex policy and current affairs into narratives that connect with citizens across districts and demographics.

Key Responsibilities
• Write review content, campaign copy, and public communications rooted in West Bengal’s current affairs and governance.
• Translate policy notes, press releases, and scheme briefs into easy, people‑facing copy in Bengali & English.
• Develop scripts, taglines, and creative copy for advertisements, social media campaigns, and visual content.
• Manage narrative consistency across platforms to ensure accuracy, sensitivity, and alignment with government communication protocols.
• Ideate and execute social media strategies that amplify reach and engagement across Facebook, Instagram, X, YouTube, and WhatsApp.




• Deliver rapid‑response content during political announcements, events, and launches.
• Collaborate with design and video teams to ensure copy and visuals work seamlessly together.

Requirements
• 4+ years of experience in content writing, communications, or public affairs.
• Fluency in Bengali (mandatory) and English.
• Robust grasp of West Bengal’s political and socio‑economic current affairs.
• Proven ability to simplify technical/policy language for the public without losing accuracy.
• Experience in advertisement copywriting, communications visualisation, and social media content creation.
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• Editorial judgment, attention to detail, and creative flair in communication.

📌 Senior Content Writer Kolkata
🏢 Zeltis Consulting
📍 Kolkata