Location: Chennai
Job Type: Full time
Salary: Industry Standards

About the Role
We are looking for a Performance Marketing Specialist with hands-on experience in Meta Ads, campaign analysis, AI tools, and marketing automation.

The ideal candidate should be able to independently plan, launch, monitor, analyse, and optimize Meta advertising campaigns while using AI to improve campaign performance and marketing workflows.

Key Responsibilities
Plan, set up, and manage Meta Ads campaigns* from start to finish.
Analyse campaign performance including CPL, CTR, CPC, CPM, CPA, ROAS, leads, and conversions*.
Identify underperforming campaigns, ad sets, and creatives and take corrective actions.
Conduct A/B testing* for audiences, creatives, ad copies, and campaign strategies.
Use AI tools* for audience research, campaign insights, ad copy, creative ideation, data analysis, and optimization.
Integrate AI tools with marketing platforms and workflows to automate repetitive tasks.
Work with Meta Pixel, Conversion API, Google Tag Manager, GA4, and UTM tracking*.




Track leads from ads through CRM and analyse the complete lead-to-conversion funnel*.
Prepare performance reports and provide actionable recommendations based on data.
Continuously experiment with current AI tools and automation solutions to improve marketing efficiency and ROI.

Requirements
1–3 years of hands-on experience in Performance Marketing / Meta Ads*.
Strong practical knowledge of Meta Ads Manager*.
Ability to analyse campaign data and make optimization decisions independently.
Experience with AI tools and AI-powered marketing workflows*.
Understanding of Meta Pixel, Conversion API, GTM, GA4, and conversion tracking*.
Strong analytical and problem-solving skills.
Good understanding of lead generation and conversion funnels.

Positive to Have
Experience with n8n, Make, Zapier, CRM integrations, or marketing automation*.
Experience connecting AI tools with marketing

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