Job Title: Social Media Coordinator – Men’s Fashion
Location: Mumbai
Experience: 2–5 Years
Function: Marketing / Digital
Industry: Men’s Fashion / Apparel / Lifestyle / Retail / D2C

About the Role
We are looking for a creative, digitally savvy and fashion-conscious Social Media Coordinator to manage and grow our social media presence across multiple platforms. The ideal candidate should understand men’s fashion, styling, trends and consumer behaviour, with hands-on social media experience.

Key Responsibilities
Manage Instagram, Facebook, YouTube, LinkedIn and other social media platforms.
Create and execute monthly social media content calendars.
Develop content for Reels, posts, stories and campaigns.
Create engaging content around men's fashion, styling, products and lifestyle.
Monitor fashion trends, competitors and social media conversations.
Work with creative, photography, styling and marketing teams.
Track reach, engagement, views, follower growth and content performance.
Prepare social media performance reports and recommendations.
Manage comments, DMs and customer interactions.
Use AI tools for content ideation, research, copywriting, trend analysis and creative development.
Explore AI tools for image/video generation, editing and content repurposing.





Requirements
2–5 years of hands-on experience in social media/content management.
Experience in fashion, apparel, lifestyle, retail or D2C preferred.
Strong understanding of men's fashion and styling.
Good knowledge of Instagram, Reels, Stories and other social formats.
Strong content ideation, copywriting and visual sense.
Understanding of social media analytics and performance metrics.
Solid communication, collaboration and attention to detail.
Ability to work in a rapid-paced environment.
AI-savvy with practical experience using AI tools.

Positive to Have
Men's fashion brand experience.
D2C/e-commerce experience.
Influencer/creator collaboration experience.
Basic knowledge of paid social media/performance marketing.
Canva or Adobe Creative Suite experience.
Experience with ChatGPT, Gemini, Claude, Midjourney, Runway or Adobe Firefly.

Key Success Measures
Social media audience and engagement growth.
Improved content reach and organic performance.
Timely execution of content calendars.
Quality and relevance of fashion content.
Successful product and brand campaigns.
Effective use of AI to improve content quality and productivity.

📌 Social Media Coordinator – Men’s Fashion Lower Parel Mumbai
🏢 SyncUp
📍 Mumbai