Role Overview

A customer buys a plant because they can picture it thriving in their home or garden. Whether they buy again depends on what happens afterward: the plant’s condition, the instructions they receive, how confidently they care for it, and the help available when something goes wrong. We’re looking for a Brand Manager who understands that entire journey and can turn it into a stronger business for Blossomdale. Blossomdale is our plant and nursery brand, with physical growing and fulfillment operations in the Elmira/Southport area of Recent York. Our vision is to expand its direct-to-consumer business, build more meaningful ways for customers to discover and engage with the brand, and develop a local wholesale business serving independent plant shops. That growth needs to connect directly to the realities of live inventory. More greenhouse capacity only creates value when we stock the right plants, maintain their quality, sell them at healthy margins, and deliver them reliably. You will take ownership of Blossomdale’s brand direction and commercial performance,



working closely with the leadership team and the team managing plants on the ground. From Mumbai, you will coordinate the specialists and operating partners needed to turn the vision into an effective business. The mandate includes several specific opportunities: auctions and alternative selling platforms, community building, a more distinctive farmers’ market presence, and wholesale relationships within practical driving distance of our Recent York facility. Your job is to determine how each chance can work, prove its economics, and build on the results. Why oCommerce oCommerce buys, builds, and operates consumer businesses with shared expertise across creative, performance marketing, technology, ecommerce, and operations. Your focus will be Blossomdale. You will work closely with the leadership team, drawing on shared specialists while developing the knowledge, systems, and relationships this parti

📌 Brand Manager — Blossomdale Mumbai
🏢 oCommerce
📍 Mumbai