The Creative Director will own the brand's creative vision and translate business objectives, consumer insights and cultural trends into distinctive brand ideas and campaigns. The role will be responsible for taking work from strategy and concept through execution, ensuring that every consumer-facing touchpoint is aligned with the brand's positioning, tone and creative identity. The candidate should not be only a design or content manager. The person must understand the complete creative ecosystem including brand strategy, campaign ideation, storytelling, social and digital content, influencer and creator collaborations, experiential activations, partnerships, production and creative team leadership.

Key Responsibilities-
Overall Creative Ownership

• Own the overall creative vision and direction for the brand across campaigns, content, social, digital, experiential and other consumer touchpoints.
• Develop creative territories, big ideas and campaign concepts aligned with brand positioning and business objectives.
• Lead creative work end-to-end,



from brief interpretation and ideation through execution and rollout. Ensure consistency of the brand's voice, tone, storytelling and creative identity across platforms.
• Build a creative culture that encourages original thinking, experimentation and culturally relevant work.
Creative Strategy & Campaign Development

• Translate consumer insights, market trends and cultural conversations into relevant and differentiated creative ideas.
• Develop integrated 360° campaigns across digital, social, influencer, experiential, partnerships and offline media.
• Work with Brand and Marketing teams to turn business objectives into solid creative briefs and campaign platforms.
• Develop creative routes for product launches, seasonal campaigns, topical moments and brand initiatives. Use audience behaviour, cultural insights and campaign learnings to continuously improve creative strategy.
Content, Culture & Social

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📌 Creative Director Pimpri Chinchwad (India)
🏢 urbangabru
📍 India