Experience: 8+ Years
Location: Gurgaon- 5 Days WFO
Job Title: Senior Consultant – Adobe Target

Role Summary
We are seeking an experienced Adobe Target Senior Consultant to lead personalization, A/B testing, and optimization initiatives. The ideal candidate will have solid expertise in Adobe Experience Cloud, Adobe Target implementation, audience segmentation, experimentation, and digital marketing optimization.

Key Responsibilities
• Design, develop, and execute A/B tests, multivariate tests, and personalization campaigns using Adobe Target.
• Gather business requirements and translate them into Target solutions.
• Implement and configure Adobe Target activities using Form-Based and Visual Experience Composer (VEC).
• Create audience segments and targeted experiences leveraging Adobe Experience Platform (AEP), Adobe Analytics, and Customer Journey Analytics.
• Partner with business, product, analytics, and development teams to drive optimization strategies.
• Analyze test results, generate insights, and provide recommendations for performance improvement.




• Ensure compliance with tagging and implementation best practices using Adobe Launch/Tags.
• Mentor junior consultants and provide technical guidance.

Required Skills
• 5+ years of experience in Adobe Target and Adobe Experience Cloud.
• Strong knowledge of A/B Testing, MVT, Personalization, and Optimization.
• Hands-on experience with Adobe Analytics, Adobe Launch, and AEP.
• Proficiency in JavaScript, HTML, CSS, and web technologies.
• Experience with audience management and customer journey orchestration.
• Solid stakeholder management and client-facing consulting skills.

Preferred Qualifications
• Adobe Certified Skilled/Expert – Adobe Target.
• Experience in Agile delivery environments.
• Knowledge of eCommerce and digital marketing platforms.

Experience
• 5–10 years of relevant experience in Adobe Target and Digital Optimization.

Education
• Bachelor’s degree in Computer Science, Information Tec

📌 Senior Adobe Target Tech Consultant Gurugram (India)
🏢 Retail Insights
📍 India